Selecta E-Commerce Logo Design
For SELECTA, an innovative e-commerce company focused on delivering a seamless digital shopping experience, we developed a distinctive and future-oriented brand identity. The goal was to design a logo that communicates trust, innovation, and accessibility — values that define the brand’s approach to online retail.
The final design combines a modern geometric symbol with bold, clean typography to create a strong and memorable visual impression. The six-pointed star form reflects precision, versatility, and connectivity, symbolizing the brand’s wide product range and its commitment to bringing people and technology together. The use of deep blue tones reinforces a sense of professionalism and reliability, while the balanced structure ensures timeless appeal across digital and print platforms.
As part of the branding process, we ensured that the identity remains fully scalable and adaptable for use across various digital channels — from website and mobile applications to social media and packaging. This flexible yet consistent design system helps SELECTA maintain a cohesive brand image in an increasingly competitive e-commerce environment.
Our creative direction for SELECTA highlights the importance of clarity, user trust, and design precision — turning a simple logo into a powerful statement of brand purpose.
As part of the branding process, we ensured that the identity remains fully scalable and adaptable for use across various digital channels — from website and mobile applications to social media and packaging. This flexible yet consistent design system helps SELECTA maintain a cohesive brand image in an increasingly competitive e-commerce environment.
Our creative direction for SELECTA highlights the importance of clarity, user trust, and design precision — turning a simple logo into a powerful statement of brand purpose. The result is a timeless and versatile identity that resonates with modern consumers and reflects the brand’s forward-thinking spirit.
